Executive Team

Meet the innovators who are pioneering the future of financial decision-making

Madou Sylla

Madou Sylla

CHIEF EXECUTIVE OFFICER

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Madou is the founder of Prime Dash and affiliate companies. Prior to this role, Madou was the CEO of Systems & Solutions International Group (SSIG), a global management consulting company helping businesses with innovative financial, operations, and management systems. As a business consultant, Madou Sylla has saved many companies from imminent failure, coordinated mergers and acquisitions, turned inefficient organizations into well-oiled operations, and groomed numerous executives to become effective, dynamic, and successful.
Throughout his career, Madou has had the opportunity to understand the frustration of decision-makers across many industries. In fact, he realized that the available tools do not serve their exact needs, as they are either too complicated or extremely difficult to implement throughout their organizations. Thus, Madou set out on a journey to develop the simplest yet very comprehensive tool to finally revolutionize financial decision-making.
On an average day, Madou is conceptualizing and developing cutting-edge business systems to help leaders and decision-makers. He faithfully invests his time and efforts on developing new processes and technologies that reduce the use of resources, promote efficiency, and increase market share for companies.
Madou holds a Bachelor of Science in Economics from Shepherd University and a Master of Business Administration (MBA) from Marshall University.
Catalin Rus

Catalin Rus

CHIEF OPERATING OFFICER

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As the COO of Prime Dash, Catalin implements the company’s business strategies, plans and procedures by setting comprehensive goals for superior performance and growth. He works closely with the CEO to establish policies that promote the company’s culture and vision. Catalin oversees our offices in Europe and works closely with other executives to ensure that maximum performance is met for all the strategic endeavors of the company. Catalin also works with our administrative staff to compile financial budgets, monitor accounting and banking procedures, and develop financial reports.

As a proven business leader, Catalin constantly strives to find the most effective ways to streamline processes to ease the decision-making process of leaders. Throughout his career as an entrepreneur and investor, Catalin has found multiple technology companies focusing on financial systems, web-based, and desktop applications. His unique sense of understanding the next trends and market direction has propelled him to an innovator status and a true pioneer of the technologies of the future. Catalin holds two degrees in Management and IT development from the University of Oradea.

Cosmin Ghita

Cosmin Ghita

CHIEF TECHNICAL OFFICER

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Cosmin is a highly accomplished Senior Software Architect. His main achievements include the development of a comprehensive order management system for a major European Telecom company with 300K users, a product configuration system for a global leader in the car industry with 4.5 Million users, and an engineering and flight planning system for a global airline company. As the CTO of Prime Dash, Cosmin’s responsibilities include: management the entire development team, delivery of all technologies and infrastructures, coordination of sequential deployment of products, recruiting and development of employees’ retention plans, requirements gathering and analysis, design experimentation, and proposing architectural approaches for software applications, including web, client, server, code reviews., and DevOps.
Sarah Naylor

Sarah Naylor

VP OF Human Resources

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As the VP of Human Resources, Sarah manages the recruiting and hiring of Prime Dash staff. Her expertise includes organizational and staff development, leadership training and development, communication, team building, strategic development and planning.

Sarah’s experience is extensive, as she has coached many executives to improve their leadership competencies; e.g. Leadership from a broad-based perspective, resilience, conflict management, interpersonal relationships, communication – written and oral, flexibility, creativity, and decisiveness).

Sarah has served on various counsels and boards of directors. Also in Sarah’s career, she served as the Administrative Director of a computer start-up company — as their first employee. She worked in all administrative aspects of this start-up and growing company, initially from HR to bookkeeping and working with the company CPA, to facilities management, etc. When Sarah resigned, the company had grown to over 75 employees, where she supervised and developed various departments to provide the administrative infrastructure necessary to the company’s success. Prior to this start-up company, Sarah worked for IBM in San Francisco as a secretary to Marketing and Systems Engineering Managers.

Igor Koshutin

Igor Koshutin

VP OF INTERNATIONAL SALES

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As the VP of International Sales, Igor Manages Prime Dash global sales and marketing strategies. Throughout his career, Igor has specialized in Partner & Channel Management, Strategic Sales Planning, Industry, Market & Consumer Analysis, and Corporate & Product Strategy.
Prior to this role, Igor was the Director of International Sales for the NGTEL Group and his responsibilities included: strategy and planning, developing international sales strategies, tactics and implementation, and building partnerships with key customers. Igor also worked for SONUS (a leader in IP Networking) as an International Channel Lead as he directly oversaw the managing and planning of channel strategy, research, and development of new business opportunities in CEE and CIS countries.
Igor holds an Economics degree from Augsburg College and Management from the University of Minnesota.
Calin Mihoc

Calin Mihoc

VP OF BUSINESS DEVELOPMENT - EUROPE

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Calin’s brings to Prime Dash a wide ranging set of skills and expertise enabling the company to grow consistently at a global level. Calin has a proven business development track record with a strong emphasis of driving revenue and profit growth.
At Prime Dash, Calin is valued for his entrepreneurial spirit and drive to capture strategic partners for the creation of long-term business partnerships. His multi-faceted skills include identification of profitable business opportunities, as well as the ability to inspire and build highly effective teams to deliver key results.
Calin is acknowledged for his consistent over achievement of revenue targets and business goals, both within mature and untapped markets, as he is continuously focused on helping Prime Dash increase its sustainability and future growth.

Key Functions at Prime Dash:
General Management | Business Development and Commercial Strategies | Strategic Planning | Sales and Forecast Management | Revenue and profit growth | P&L Management | Product development and branding | Business Networking and Negotiations | Account Management | New Business Opportunities | Leadership | Team management and people development

Radu Goia

Radu Goia

CREATIVE DIRECTOR

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As the Creative Director of Prime Dash, Radu conceives and implements various creative projects to increase the overall appeal of the technologies the company offers. He works closely with Senior Management when prototyping new concepts and products. Radu also works with our front and bac-kend developers to ensure that the design specs for all products are followed meticulously for an optimum user experience. Radu also manages our team of illustrators, copywriters, video producers, and graphic designers. Radu’s background and expertise is extensive. Prior to joining Prime Dash, he has developed marketing peripherals, videos, special effects, graphics, websites, magazine prints, logos, and brand books for Fortune 500 companies in Europe and North America.
Craig Farlinger

Craig Farlinger

VP OF BUSINESS DEVELOPMENT - NORTH AMERICA

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Craig has worked with private and public companies raising capital, managing media and communications since 1985. In 1999, Craig designed and scrummed his first software application – the Investor Relations Management System which he licensed to public companies. Craig is a Data Scientist, Quality Assurance, software trainer, media, marketing and communications specialist.

Most recently, as VP of Business Development for Prime Dash, he has been a key advisor to the founders including mass market feature research, marketing consulting and sales process design. Previously he was point of first contact for new trial customers at XenCALL and did technical setup, sales process design and trained managers for 600 new call centers in the last 2 years. He is a scientific problem solver – developed and implemented new technical support QA procedures at XenCALL which increased customer retention by a significant margin.

Anamaria Ursoi

Anamaria Ursoi

PR Manager

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Anamaria Ursoi is a Public Relations Manager who understands that beyond corporate offices, companies and organizations, you are dealing with a fellow human being at the other end of an email.

After spending six years working in London as a brand ambassador and Events Manager for some of the most acclaimed British brands, Anamaria has come to understand that what drives the conversation in the world of public relations. It is nothing more than being able to truly connect with the people you are conveying your messages to.

In addition to her position as a PR Manager, she has taken on a project to build the Prime CEO Club, an international CEO Members club serving as a platform for professionals seeking to connect, develop partnerships, and gain valuable insights on the most important business topics. Prime CEO Club`s mission is to redefine the way the business world networks and interacts.

Cosmin Comsa

Cosmin Comsa

SENIOR VP OF BUSINESS DEVELOPMENT - EUROPE

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